(The Discovery Channel has yet to confirm the anecdote, but current 20-somethings speculate as much.) But in an era of Tinder, OKCupid, JSwipe and Hinge, matchmaking often happens by swiping right and left, making potential daters literally disposable.
These numbers strongly suggest an engaged community, one whose members are active and ostensibly searching for partners.
The ghost does not give an explanation of any sort, leaving the ghosted wondering where he or she went wrong.
This phenomenon isn't new, of course -- prehistoric daters sat by their curly-corded phones waiting for their ghosts to call, and assumed that call have come when he or she was out of the house.
In fact, at the original Madewell store in New York City, shoppers can read up on the brand’s history, dating back to 1937 in Massachusetts.
Madewell’s social media accounts also use the handle @madewell1937.